Privacy Policy
Effective Date: April 10, 2026 Last Updated: April 10, 2026
Protour Africa LTD ("Protour Africa," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website www.protour.africa use our services, or communicate with us.
Protour Africa LTD is registered in Ghana. By using our website or services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our website or services.
1. Information We Collect
1.1 Information You Provide to Us
We collect personal information that you voluntarily provide when you interact with us, including:
Contact and Inquiry Information: Name, email address, phone number, city/country of residence, and any information you include in inquiry forms, emails, WhatsApp messages, or discovery call conversations.
Booking and Payment Information: When you book a journey through our booking platform (currently WeTravel), we collect your full name, email address, phone number, mailing address, passport details (for visa and travel coordination purposes), emergency contact information, dietary requirements, health or mobility information you choose to share, and payment information. Payment processing is handled by our booking platform provider (WeTravel) and their payment processors (Stripe/Airwallex). We do not directly store your credit card or bank account details on our servers.
Travel and Experience Information: Heritage and ancestry information you choose to share with us, travel preferences, group composition, emotional or personal context you provide to help us customise your experience, and post-trip feedback or testimonials.
Communication Records: Records of your communications with us via email, WhatsApp, phone, social media, or other channels.
1.2 Information Collected Automatically
When you visit our website, we may automatically collect certain information, including:
Device and Browser Information: IP address, browser type, operating system, device type, and screen resolution.
Usage Information: Pages visited, time spent on pages, links clicked, referring website, and general browsing behaviour on our site.
Cookies and Similar Technologies: We use cookies, pixels, and similar tracking technologies. See Section 7 (Cookies) for details.
1.3 Information from Third Parties
We may receive information about you from third parties, including:
Booking Platform: WeTravel may share booking confirmation details and payment status with us.
Social Media: If you interact with us on social media platforms (Instagram, Facebook, etc.), we may receive information made available through those platforms according to their privacy policies.
Referrals: If someone refers you to us, we may receive your name and contact information from the referring party.
2. How We Use Your Information
We use your personal information for the following purposes:
To Provide Our Services: Processing inquiries, planning and coordinating your journey, arranging accommodations and transportation, communicating itinerary and preparation details, and delivering the heritage reconnection experience.
To Communicate With You: Responding to inquiries, sending booking confirmations and pre-trip preparation materials, providing post-trip follow-up and support, and sharing information about future journeys or chapters (only with your consent).
To Improve Our Services: Understanding how visitors use our website, analysing feedback to improve our journeys and operations, and developing new offerings.
To Comply With Legal Obligations: Meeting legal, regulatory, and tax requirements in Ghana, the United States, and any other applicable jurisdictions.
To Protect Our Rights: Enforcing our terms of service, protecting against fraud, and resolving disputes.
3. Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA), the United Kingdom, or another jurisdiction that requires a legal basis for processing personal data, we rely on the following:
Contractual Necessity: Processing necessary to fulfil our contract with you (e.g., booking and delivering your journey).
Legitimate Interests: Processing necessary for our legitimate business interests, such as improving our services, responding to inquiries, and marketing our journeys to people who have expressed interest, provided these interests are not overridden by your rights.
Consent: Where you have given explicit consent, such as opting into our newsletter or providing sensitive personal information (e.g., heritage or health-related details). You may withdraw consent at any time.
Legal Obligation: Processing necessary to comply with applicable laws.
4. How We Share Your Information
We do not sell your personal information. We share your information only in the following circumstances:
Service Providers: We share information with trusted third parties who help us deliver our services, including:
WeTravel (booking and payment processing)
Stripe and/or Airwallex (payment processing via WeTravel)
Accommodation providers in Ghana (name, dates, dietary/accessibility requirements)
Ground transportation providers (name, pickup details)
Email service providers (for newsletters, if you have opted in)
Website analytics providers (see Section 7)
These providers are contractually required to protect your information and use it only for the purposes we specify.
Cultural Custodians and Local Partners: To deliver your journey experience, we share relevant information (your name, any accessibility or dietary needs, and general group composition) with our cultural custodians and local community partners in Ghana. We share only what is necessary for your experience and safety.
Legal Requirements: We may disclose your information if required by law, court order, or government regulation, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
Business Transfers: If Protour Africa is involved in a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you of any such change.
With Your Consent: We may share information for other purposes with your explicit consent.
5. International Data Transfers
Protour Africa operates from Ghana with a US entity and serves customers worldwide. Your personal information may be transferred to and processed in Ghana, the United States, or other countries where our service providers operate.
If you are located in the EEA or UK, please note that Ghana and the United States may not provide the same level of data protection as your home country. Where we transfer personal data outside the EEA/UK, we implement appropriate safeguards, which may include standard contractual clauses approved by the European Commission, or reliance on the service provider's compliance frameworks.
By using our services, you acknowledge that your information will be transferred to and processed in Ghana, the United States, and potentially other jurisdictions.
6. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes described in this policy, including:
Inquiry Data: If you inquire but do not book, we retain your contact information for up to 24 months to follow up if you express continued interest, unless you request deletion sooner.
Booking and Travel Data: We retain booking and travel records for up to 7 years after your journey to comply with tax and legal obligations in Ghana and the United States.
Marketing Data: If you have opted into our newsletter or communications, we retain your email address and preferences until you unsubscribe.
Website Analytics Data: Aggregated and anonymised analytics data may be retained indefinitely.
You may request deletion of your personal information at any time (see Section 8).
7. Cookies and Tracking Technologies
7.1 What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help the website function, improve your experience, and provide information to site operators.
7.2 Cookies We Use
Strictly Necessary Cookies: Required for the website to function properly (e.g., session management, security). These cannot be disabled.
Analytics Cookies: We use Google Analytics and Squarespace Analytics to understand how visitors interact with our website. These cookies collect anonymised information about pages visited, time on site, and referral sources. Google Analytics may transfer data to servers in the United States. For more information, see Google's Privacy Policy at https://policies.google.com/privacy.
Marketing Cookies: We use the Meta (Facebook) Pixel and may use additional marketing cookies to measure the effectiveness of our advertising, deliver relevant content, and build custom audiences for our social media marketing. The Meta Pixel collects information about your browsing activity on our website and shares it with Meta Platforms, Inc. to help us reach people who may be interested in our heritage reconnection journeys. This data may be transferred to servers in the United States. For more information, see Meta's Privacy Policy at https://www.facebook.com/privacy/policy/. You can opt out of interest-based advertising from Meta through your Facebook account settings or through the Digital Advertising Alliance's opt-out tool at https://optout.aboutads.info/.
7.3 Managing Cookies
You can manage cookie preferences through your browser settings. Most browsers allow you to block or delete cookies. Please note that disabling certain cookies may affect website functionality.
For visitors in the EEA/UK, we will display a cookie consent banner allowing you to accept or decline non-essential cookies before they are placed.
8. Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal information:
8.1 Rights for All Users
Access: You may request a copy of the personal information we hold about you.
Correction: You may request that we correct inaccurate or incomplete information.
Deletion: You may request that we delete your personal information, subject to legal retention requirements.
Objection: You may object to certain processing activities, such as marketing communications.
8.2 Additional Rights for EEA/UK Residents (GDPR)
Restriction of Processing: You may request that we restrict processing of your data in certain circumstances.
Data Portability: You may request a copy of your data in a structured, commonly used, machine-readable format.
Withdrawal of Consent: Where processing is based on consent, you may withdraw consent at any time without affecting the lawfulness of processing prior to withdrawal.
Right to Lodge a Complaint: You have the right to lodge a complaint with your local data protection authority. In the UK, this is the Information Commissioner's Office (ICO). In the EU, this is the supervisory authority in your member state.
8.3 Additional Rights for California Residents (CCPA/CPRA)
Under the California Consumer Privacy Act (as amended by the CPRA), California residents have the right to:
Know: Request disclosure of the categories and specific pieces of personal information collected, the purposes for collection, and the categories of third parties with whom information is shared.
Delete: Request deletion of personal information, subject to certain exceptions.
Opt Out of Sale: Protour Africa does not sell personal information. If this changes, California residents will have the right to opt out.
Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
To exercise any of these rights, contact us using the details in Section 11.
8.4 Rights Under Ghana's Data Protection Act 2012
Under Ghana's Data Protection Act, 2012 (Act 843), you have the right to:
Be informed about the collection and use of your personal data
Access your personal data held by us
Request correction of inaccurate data
Object to processing that causes unwarranted damage or distress
Complaints may be directed to the Data Protection Commission of Ghana.
9. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18 without parental or guardian consent. If you are a parent or guardian and believe your child has provided us with personal information, please contact us and we will take steps to delete that information.
For family journeys that include minors, the parent or guardian booking the journey provides consent for any necessary information sharing on behalf of the minor.
10. Third-Party Links and Services
Our website may contain links to third-party websites and services, including WeTravel (booking platform), social media platforms, and other resources. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing them with your personal information.
11. How to Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how we handle your personal information, please contact us:
Protour Africa LTD Email: admin@protour.africa Address: 7 Alta Street, Adenta, Accra-Ghana
We aim to respond to all privacy-related inquiries within 30 days.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you via email or a prominent notice on our website.
We encourage you to review this page periodically to stay informed about how we protect your information.
13. Sensitive Personal Information
Heritage reconnection travel may involve the sharing of sensitive personal information, including details about ancestry, ethnic origin, health conditions, dietary requirements related to religious practice, and emotional or psychological context.
We recognise the deeply personal nature of this information. We collect it only when you voluntarily provide it, use it solely to deliver and customise your journey experience, share it only with team members and cultural custodians who need it to support your experience, and never use it for marketing or profiling purposes.
You may decline to provide sensitive information at any time. Doing so may limit our ability to fully customise certain aspects of your experience but will not prevent you from participating in the journey.
14. Photography and Testimonials
During Protour Africa journeys, photographs and videos may be taken by our team, cultural custodians, or fellow travellers.
Our Use of Images: We may use photographs or videos taken during journeys for our website, social media, and marketing materials. We will seek your consent before using any identifiable image of you. You may decline or withdraw consent at any time.
Testimonials: If you provide a testimonial or review, we may use it on our website and marketing materials with your permission. We will attribute testimonials by first name and city only, unless you consent to fuller attribution. You may request removal of your testimonial at any time.
Other Travellers: We cannot fully control photographs taken by other travellers in your group. We encourage respect and consent within all groups and address photography guidelines during the journey orientation.
This Privacy Policy applies to Protour Africa LTD.
Last updated: April 10, 2026